Popular Cal State Professor Brian McKenzie Kicks Off Marketing Plan Study for Lee Baldwin’s Adventure Novel

Dr. McKenzie is an Associate Professor in Entrepreneurship at Cal State East Bay (Hayward, CA). He teaches an undergrad class in Integrated Marketing Management. Students learn techniques of business marketing and promotion in an applied sense.

In this course, students are assigned consulting projects with local small businesses. McKenzie invited Lee Baldwin to work with a student consulting team, which will develop a marketing plan for Angle of Attack, available on Amazon.com for the Kindle reader.

Lee will meet with the team between late January through mid-March. First meeting will be to describe marketing plan goals and issues to the team. At the final meeting mid-March Baldwin will receive their final report, and put the marketing plan immediately into action.

Since posting the book on Amazon, it’s become clear to Baldwin that writing a novel is one thing, but promoting and making it visible requires ten times the cost and effort. It is valuable to have a marketing plan, especially as this will be developed by individuals in demographics the novel must reach to succeed.

Baldwin is happy to say that Angle of Attack is approaching 1,000 downloads, and that there are six reader reviews, all of which are 5-star. There has been strong support for the plot, characters, and dialogue. Baldwin sends big thanks to all who have taken an interest in his work!

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Mystery adventure novel, Angle of Attack, now available on Amazon Books for Kindle.

REVIEWS WELCOME. This title is FREE for download
this weekend Jan 7 & 8

Adventure and intrigue in a world of extreme flying, quirky women, and the power they covet.

Cicero Clay is a researcher of vintage WWII warbirds, a glider flight instructor, and an accidental convict.

While Clay pursues proof that he was framed, an old girlfriend becomes his Parole Officer.

Now in league with a jailed gangsta boss, the girlfriend has corrupted the County parole system, and wants Clay dead, to protect the gang leader.

While trying to stay alive, Clay’s fights to complete his mission: flying a stolen vintage fighter across three states to a secretive buyer. Clay has never flown powered aircraft.

Clay must deduce the motivations of shadowy characters to survive, and face challenges that push him beyond his comfort zone. In action typical of the story’s unique action scenes, Clay finds out the hard way that a glider can become a murder weapon. And how to fix it before he hits the ground.

Angle of Attack immerses the reader in scenes of extreme flying, rapid plot shifts, and quirky, colorful characters pressed to their limits. The story is set in Santa Cruz, Hollister, San Jose, and other California locales.

Amid the action, a charming love story emerges, as Clay discovers a love he would never have imagined.

Angle of Attack lives up to its title, as a new ally in Clay’s battle appears to attack his remaining enemy with a mortal blow.

Hey – Lance’s tale, Unfinished Business and Burning Greed, received an honorable mention in the 2010 Art Affair Annual Literary Contests in the Western Short Story category. (Sound of galloping hooves to your nearest bookstore, except alas the series has yet to find a publisher, oh well.)

Go Lance!

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