Popular Cal State Professor Brian McKenzie Kicks Off Marketing Plan Study for Lee Baldwin’s Adventure Novel

Dr. McKenzie is an Associate Professor in Entrepreneurship at Cal State East Bay (Hayward, CA). He teaches an undergrad class in Integrated Marketing Management. Students learn techniques of business marketing and promotion in an applied sense.

In this course, students are assigned consulting projects with local small businesses. McKenzie invited Lee Baldwin to work with a student consulting team, which will develop a marketing plan for Angle of Attack, available on Amazon.com for the Kindle reader.

Lee will meet with the team between late January through mid-March. First meeting will be to describe marketing plan goals and issues to the team. At the final meeting mid-March Baldwin will receive their final report, and put the marketing plan immediately into action.

Since posting the book on Amazon, it’s become clear to Baldwin that writing a novel is one thing, but promoting and making it visible requires ten times the cost and effort. It is valuable to have a marketing plan, especially as this will be developed by individuals in demographics the novel must reach to succeed.

Baldwin is happy to say that Angle of Attack is approaching 1,000 downloads, and that there are six reader reviews, all of which are 5-star. There has been strong support for the plot, characters, and dialogue. Baldwin sends big thanks to all who have taken an interest in his work!

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